about me

Dawn Hutchinson: B2B SaaS Marketing Consultant & Founder of Growth Roots

who i am

20 years in B2B marketing has led me here

I am a Fellow Chartered Marketer with 20 years experience in the B2B marketing industry. Whilst working for global technology companies as well as running my own digital agency, I gained a passion for SaaS marketing so I repositioned myself as a SaaS marketing consultant and have not looked back since. It's something I live and breath, dedicating most of my waking hours to learning and progressing my knowledge of the industry, and implementing growth strategies and tactics that really do work!

SaaS Marketing Consultant

I am B2B SaaS Marketing Consultant helping start-ups get to the next level

A highly qualified and experienced marketer ready to work alongside your team to accelerate your SaaS brand

Starting from my degree in International Marketing Management I have never stopped educating myself and training to continuously evolve my skills and keep up with the latest trends in marketing.

I have worked with countless companies all over the world helping them to grow their businesses, and I have since gained a passion for tech and SaaS marketing.  I, therefore, decided to dedicate all my efforts to this fascinating and fast-paced industry.  I believe that it is important that startups can get access to the knowledge and experience of a Marketing Director without the usual high investment required for a full-time C-Suite resource.

Personal Info




Main skills

  • Digital Marketing Strategy
  • Data Analytics
  • Customer Acquisition & Retention
  • Inbound Marketing
  • Sales Enablement
  • Search Marketing: SEO & PPC
  • Marketing Automation
  • Email Marketing
  • Branding & Design


  • Clear and transparent communication
  • Results that matter
  • Get to the root of the problem
  • Customer-centric strategy
  • Good design is good business
  • Share knowledge, ideas and skills
  • Continuous education
  • Listen attentively
  • Strive to be the best
find out more

My experience and years of education

Education and Certifications

Oct 2020
Chartered Institute or Marketing Fellow Chartered Marketer (FCIM)
Sep 2020
Google Digital Academy Google Ads Search Certification
Sep-Nov 2019
Hubspot Academy Inbound Marketing, Hubspot Marketing Software, Hubspot Agency Partner Certificataion
SEP 2007
E-Learning Centre Ltd Webmaster Dimploma
Institute of Direct Marketing Effective B2B Email Marketing, Advanced Copywriting
Bournemouth University BA(Hons) International Marketing Management
Chichester College of Arts, Science & Technology A-Level Business Studies, French & Spanish


Growth Roots B2B SaaS Growth Consultant
ArayoWeb CEO
Molex Connected Enterprise Solutions Marketing Executive
Network Telex European Sales Exectuive
Orange Business Services Chargée de Communications

Book a Free Strategy Session

Apply today for a one-to-one strategy session to uncover how you can grow your business with my unique and exclusive "8 Step SaaS Acceleration Process"!